If you have a full-time department of marketing experts, your digital marketing is probably generating loads of inbound leads, positioning your brand perfectly, and producing tons of engaging content.
But what if you don’t have a full-time team of experts?
What if you don’t have a bottomless budget for digital marketing?
Where do you start?
There is a solution.
The great news is that with a few key strategic moves, you can see a dramatic improvement in the results from your digital marketing.
These 5 key moves don’t require a ton of resources, they just require a firm decision to dramatically improve your marketing.
So here goes. 5 easy things you can do right now to take your digital marketing from “ok” to unbelievable…
1. Go Over Your Website Copy
There’s nothing worse than getting to a website and getting anxious and confused because you have no idea what this company does – or what they want from you.
Your website is an opportunity to showcase yourself to the world – especially when it comes to partnerships and new business.
Ask yourself the following questions:
- Is my main message clear?
- Am I speaking to my audience?
- Is everything up-to-date?
- Does my website flow naturally?
- Are my calls to action clear?
- If someone lands on my page, will they “get it” in 3 seconds?
A great tip is to read your website copy aloud to yourself to make sure that it’s in the active voice and is engaging for the reader.
From a technical standpoint, you also need to make sure that your website is fully optimized, including for SEO. Tools like Woorank can help point out areas that need attention. The following are some key areas to start with:
- Missing page titles
- Duplicate page titles
- Broken links
- Missing HTML tags
- Google/Facebook analytics tags on all pages
2. Update Your Social Channels
73% of marketers believe in the power of social media marketing to drive their marketing strategy. Keeping your social media channels up to date is absolutely essential to make sure you don’t fall behind.
When potential customers or partners are checking you out, they’re definitely looking at your social pages. What will they find?
Take the time to go through your bios on Facebook, Twitter, and Instagram to ensure that you are staying consistent in the message that you are putting out there. While you’re there, make sure that all relevant links and info across your pages is still correct. Banner images should be consistent across all pages, as should content in terms of message, voice and tone.
3. Refresh Your Blogs
Writing thought provoking and well-researched blog posts is a great way to demonstrate thought leadership and position your brand effectively – not to mention increase inbound interest, rank in search engines and retarget high-intent customers.
The equation is simple. Do you want to rank on Google for your key search terms?
Your blog is your best way of achieving this.
Key blog tips are:
- Include keywords in headings and titles
- It must be engaging and relevant
- Keep sentences and paragraphs short
- Get your message across early
- Include a call to action (it doesn’t need to be “buy now” – it can be to explore another article, or to see relevant case studies)
4. Google Your Company
This is a cool trick. Pretend that you are the ideal persona your business caters to. Now, Google your company and play a thought experiment. Ask yourself at every step, “Is this addressing my concerns? Am I having the ideal consumer experience?”
You will undoubtedly find things that need to be added, removed, or tweaked in the process your consumers will go through.
Another tip: If you sell to an international market, use a VPN so you can accurately see what your audience does.
5. Reinvest In Social Media
Social media marketing is such a massive opportunity. If you look at where people spend their time on the internet – including your target demographic – a huge part of that is on social media.
It’s where people get their news, connect with friends, and interact with both people and brands.
By choosing the right message, being aware of the “must do’s” and “never do’s” of social media marketing, and effectively leveraging the different platforms, you can reach a massive, relevant audience. If you believe your product or service is great, you need to share that with the world.
It takes hard work:
- You have to post often
- Ensure content is on point
- Comment on relevant industry developments
- Announce company news like appearances at conferences
- You have to make sure your feeds look professional
- You have to engage with your audience, connect with people and stand out in your own unique way
- You also have to deal quickly with negative comments – negative reviews are the number one thing that damages branding
Today Is Your Day
With these 5 easy steps, you are making a massive investment in your company’s future.
For assistance with any of these steps, or to talk about blog content writing and social media management, get in touch with us, we’d love to help.
Contact us and we’ll set up a free consultation call.
