Digital Marketing: What Are Your Multipliers?

It’s time to reimagine your digital marketing. 

Sure, you can keep putting in more effort and get incrementally better outcomes, but as Einstein said, “Insanity is doing the same thing over and over and expecting different results.”

Where can you put in focused effort, and derive rewards out of all proportion to what you put in?

Welcome to the world of digital marketing multipliers.

What are digital marketing multipliers?

Digital marketing multipliers are any element that takes a linear input and creates an exponential output. Put in one, get out five.

A simple example would be a review marketplace, such as Capterra or G2. Instead of trying to get in front of every potential buyer out there with Google Ads, you could put focused effort into your listing on these platforms, and get in front of pre-screened, in-market, BANT-checked buyers. 

Simple input, maximal output. 

We’ve shown hundreds of clients how optimizations on these platforms – as an example – can lead to outsize wins. 

This is just one example of a digital marketing multiplier. Every industry, every company, has their own version of this. 

Examples of digital marketing multipliers

What are examples of digital marketing multipliers? We thought you’d never ask!

Examples include:

  • Super-shareable social media posts particularly on LinkedIn
  • Customer testimonials
  • Distributor listings
  • Chambers of commerce
  • SEO-optimized content
  • Partnerships and cross-promotions
  • Webinars
  • Industry reports and surveys

To show how these can be leveraged effectively, it’s instructive to look at a real-life example.

Together with a client of ours in the cloud security industry, we set up a webinar where the client hosted an executive from one of the world’s best-known cloud providers. 

The live recording had a great viewership, but the real magic came afterwards. Through well-crafted social posts that tagged the executive, together with effective use of the well-known brand on the company’s website and follow-up materials, our client ensured:

  • They were seen as an industry leader
  • Their solution was exposed to the executive’s network and beyond
  • They enjoyed the halo effect of being associated with the brand
  • They now had an ally inside one of the key enterprises in their industry

We’ve seen similar success stories with well-planned and crafted content, thought leadership industry reports, and so on. 

Find your digital marketing multipliers

This is where digital marketing excels: with linear input (albeit well thought-out) it can provide exponential results. 

What could your multipliers be? We’d love to find that out with you. 

If you’re looking for more leads, at a lower cost, while positioning yourself effectively, reach out to the 98 Marketing team today.

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