Summary: What to expect from a marketing agency in Israel
- The best marketing agency in Israel will provide key differentiating factors for success
- Including tech, trends and techniques
- A leading marketing agency in Israel will understand the target market
- Including cultural nuances, habits and audiences
- Expect a partner in the true sense of the word
- One that has experience (and recommendations) in terms of past success
Introduction: a marketing agency in Israel
Israel has come to be known as the Startup Nation – and if it’s an exciting tech company or the best marketing agency in Israel, it’s likely to be world-class.
From Check Point Software to Mobileye, Waze to Wix.com, Israeli tech companies are making waves. And these are just the big names – there are incredible companies run by amazing people in Israel that will be part of this list in the near future.
What sets many of these companies apart is their marketing. Today, it’s not enough to have great technology or an interesting product. You have to tell the world, spread the word, look professional, demonstrate thought leadership and get on the radar of clients and investors. This is where a great marketing agency in Israel comes in.
Why a marketing company in Israel? We’ll look at this in more detail below, but essentially a marketing agency in Israel provides 3 key differentiating factors for success:
- Knowledge of the latest marketing tech, trends and techniques
- The ability to think outside the box for clients
- Prior experience in taking companies to market and ensuring ongoing success
What to expect from a marketing agency in Israel
Many companies and individuals aren’t sure exactly what to expect from a marketing agency in Israel. We’ve put together the main things to look for when choosing a marketing agency in Israel:
Unique understanding of overseas markets
Your marketing agency in Israel should have a unique, natice understanding of overseas markets. The agency should have team members who have worked in that market, who understand the mentality and culture, and who have “done it before” – showing real results in the specific overseas market that you’re discussing with your marketing agency in Israel.
Your marketing agency in Israel: A true partner
Your marketing agency in Israel should be a partner in every sense of the word. Your goals should be aligned, and your marketing agency in Israel needs to be there for you and have your back. Working with a marketing agency in Israel can be an incredible relationship; one of creativity, of pushing boundaries, and of achieving tremendous success.
Tailored plan – achieving goals
Your marketing agency in Israel should build a marketing plan that’s tailored to your specific goals and needs (more on this below). For some clients, there is already a plan in place, and the role of the marketing agency in Israel is to provide content such as blogs and white papers, and social media management. For others, the marketing agency in Israel will be responsible for building the marketing plan from the ground up.
GAME: Goals, Audience, Marketing Plan and Enhancement
At 98 Marketing, a marketing agency in Israel, we’ve built our unique GAME methodology to help clients design an end-to-end marketing strategy. It includes the key elements of:
- Setting Goals
- Defining the Audience
- Crafting the Marketing plan
- Enhancement of campaigns
Choosing the right platform
Your marketing agency in Israel should help you choose the right platforms that will ensure your campaigns are successful. For some companies that could be a combination of LinkedIn and Facebook; while for others it might be TikTok and Snapchat. The marketing agency in Israel will help craft the messaging, look, feel, tone and voice that will work best on each platform.
Check in and communication
Part of being a partner as we mentioned previously is being in contact, checking in, providing reports and generating cool ideas and creative strategies. The best marketing agency in Israel will provide all of these, and you and the marketing agency in Israel will settle into a communications rhythm that works best for you. For some, it might be a weekly call. For others, a monthly Zoom meeting might be in order.
Optimization and flow
A great marketing agency in Israel will work within your organizational flow to drive results. For example, this could be in the form of passing incoming leads directly to the Sales team, or having the marketing agency in Israel follow these up.
Getting ongoing support from your marketing agency in Israel
What if you want to get a 1-pager polished before you send it to investors? How’s about a customer proposal, an investor deck or website copy? The best marketing agency in Israel will be available for you to send over these types of content, and they will go over it, make corrections, and ensure it’s absolutely perfect for when you send it on.
Provides excellence
Finally, the best marketing agency in Israel will provide excellence in everything they deliver. From blog posts that are super interesting, SEO-optimized and that demonstrate thought leadership, to social media channels that look super professional, up-to-date and positively sizzling with excitement.
Case Study: leveraging a marketing agency in Israel for success
A great example of how a marketing agency in Israel can provide success is the following mini case study.
At 98 Marketing, we were approached by an exciting Israeli startup that provides life insurance products from an online platform, directly to consumers in the US without having to go through a broker. Using AI, all the user has to do is fill out a short, fun survey and you get your risk profile, premiums and more.
This company was looking for the best marketing agency in Israel, and got in touch with 98 Marketing. Together we put together an amazing social media strategy, which included regular posts, eye-popping graphics, hashtags, interesting articles and a whole lot more.
All of this was handled by the marketing agency in Israel – the startup just had to sit back and watch the leads roll in.
The company saw an immediate increase in interest, massive compliments from their investors, and a regular flow of incoming leads and media interest.
This is the power of aligning with the right marketing agency in Israel.
Your marketing agency in Israel: Glossary
There are some key terms when dealing with a marketing agency in Israel that may come in handy. Marketing professionals will of course be familiar with these, but those not from a marketing background may find them useful:
- Attribution models: See which channels contribute to conversions
- Buyer’s journey: the path your users will take to conversion
- Editorial calendar: this is a way to keep all content organized and updated. This included when certain posts and articles will be released and what graphics will be used
- Long- and short-tail keywords: these are the terms you’ll want to rank for in Google in order to attract high-quality traffic and potential leads
- Scope of work (SOW): This should include the services agreed upon, specific deliverables, what’s required from the client, and so on
For more terms and terminology, check out our blogs and resources below.
Why choose a marketing agency in Israel
Further benefits of choosing a marketing agency in Israel include:
- Generally more agile and more attentive
- Israeli pricing that offers value and is simple to understand
- This includes the option of a set monthly retainer
From a marketing agency in Israel: our resources
For more information from a marketing agency in Israel, check out these incredibly useful blog posts, lists and other resources:
Blog posts and lists:
5 Things You Can Do Right Now to Improve Your Marketing
5 Articles You Have to Read About Digital Marketing During and After Corona
Other resources:
Twitter Success Playbook: How to Increase Twitter Engagement
The Little Book of Big Practical Marketing Tips
Stories and articles around a marketing agency in Israel
There have been some really interesting articles published around the subjects of marketing in Israel, Israeli companies marketing to the rest of the world, and the subject of a marketing agency in Israel in particular. Here are some that we found interesting:
33 Creative Initiatives Taken By Israeli Companies During The Pandemic
Apple Music Highlights ‘At Home With’ Playlists From Israeli Artists
Achieving success with a marketing agency in Israel
With the right partner in a top marketing agency in Israel, success is more within your reach than ever before. With experts that understand both the local market and those in the US, EMEA, Asia, LATAM and Australasia, you have a partner for success.
Get in touch with us at 98 Marketing to discuss how we can mutually achieve your business goals.
