- +370%
Securing top spot on Google with an advanced inbound & outbound campaign led to year-on-year sales increase of
Securing success
using advanced outbound and inbound strategies
Read how a cybersecurity client implemented our strategy to grow its following and client base, to then be acquired.
About the client
Retruster created a unique cybersecurity method to protect users, and was marketed to both consumers and businesses.
Goals of the engagement
Retruster initially struggled with its market presence and generating leads to fuel growth. Despite offering innovative email security solutions, Retruster was failing to reach its target audience effectively. The company approached 98 Marketing to create a multi-faceted digital marketing strategy to help achieve its business goals.
Services Used:
THE POWER OF DIGITAL MARKETING
Check out these results
The 98 Marketing team developed and implemented a comprehensive digital marketing strategy tailored to Retruster’s needs:
- Seo-optimized blogs targeting keywords and improving Google’s search rankings
- Social Media Management that included daily postings, engagement, and community monitoring on LinkedIn, Facebook, and Twitter
- Content creation such as eBooks and downloadable resources were used to educate Retruster’s audience and nurture leads through the sales funnel
- PPC and LinkedIn paid campaigns were used to reach a broader yet highly specific audience while driving down the Cost Per Lead
- Email automations were set up to nurture leads at various stages of the customer journey, leading to higher conversion rates
Position on Google search
Increase in organic leads
Year-on-year increase in sales
Digital marketing that JUST WORKS
A true marketing machine was created, that set company success on autopilot. The enhanced visibility and improved business performance ultimately led to Retruster being discovered and acquired by an international corporation
The enhanced visibility and improved business performance ultimately led to Retruster being discovered and acquired by an international corporation
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
